About Us

About Us

Your favourite low-cost, high-quality store specializing in household and consumer goods.

MINISO, a Japan based designer brand, was co founded by Japanese designer Mr. Miyake Junya and Chinese young entrepreneur Mr. Ye Guofu in Tokyo, Japan, with the former serving as Chief Designer. MINISO is known globally for “intelligent consumer products”.

Miyake Junya

Miyake Junya is the initiator of global superior product consump- tion. He was a contracted designer of a number of international fashion & casual brands, who serves as the co-founder and chief designer of MINISO, a Japan-based designer brand.

Ye Guofu

As the co-founder and CEO of MINISO, Ye Guofu accumulated immense mastery in trendy fashion during the period of Chinese economic transformation and seized the opportunity to improve the social quality consumption patterns, bringing a brand new business model in China, which almost monopolized China’s offline flow of customers.

Brand Culture

With the unprecedented prosperity of world economy, luxury brands from Europe are blindly pursued by customers. However, counterfeit goods spread all over the market. This results in people’s two extreme consumption patterns. As a reflection and criticism of this situation, MINISO was born!