On September 6, 2017, MINISO Canada celebrated the grand opening of its first Burnaby store by hiding 25 MINISO tote bags containing various prizes throughout the Simon Fraser University Campus.
Student tuned in to @MINISO.Canada’s Instagram stories where location clues were revealed. Almost 12,000 Instagram story views were achieved with students running across campus to find prizes. Students were thrilled to find essentials for student life including: notebooks, headphones, LED lamps, water bottles, and travel kits.
MINISO is located within the UniverCity community at 8920 University High Street, Burnaby.