MINISO is not just a brand name but also a way of life. In an economy polarized by luxury brands and low-quality counterfeits, shoppers are divided into two extremes and opposing consumption pattern. MINISO delivers on this unmet demand in Canada and provides shoppers with good quality products and aesthetically pleasing designs. Affordability and competitive pricing is also a key principle in MINISO’s philosophy. Through the development of quality products and living goods, MINISO strives to become a global leader in providing excellent products for a better life.

Driven by simplicity and nature, MINISO aims to continually improve and innovate the processes for designing and manufacturing quality goods at honest prices, while considering the environment, energy saving, recycling and resources. Under the scale of global procurement, MINISO sources the best materials from all over the world while ensuring the health and safety of products and materials.