MINISO is a global retail leader that is upending the high-quality, low-cost industry. With more than 1,800 stores around the world and sales revenue of 10B RMB ($1.8B CAD) in 2016, MINISO appeals strongly to Millennials, who are both price conscious and sophisticated shoppers. Aesthetics and intelligent design are built into MINISO products, making them intuitive to use. More than 80 per cent of the retailer’s products are designed and developed in Japan, South Korea, Singapore, Malaysia and China, countries known for innovation. Not just a brand, MINISO seeks to enrich the lives of its customers by offering a range of products at reasonable prices.
MINISO was co-founded in 2013 by Japanese designer Miyake Junya and Chinese entrepreneur Ye Guofu, and is headquartered in Guangzhou, China. As one of the world’s fastest growing retailers, the brand’s ambitious approach to expansion has been successful in markets including Asia and Australia. With a goal of opening 6,000 stores globally by 2020, MINISO’s rapid-fire growth has averaged at 80 to 100 store openings per month.
MINISO Canada offers quality products at great prices, with the majority of products ranging from $2.99 to $5. MINISO Canada prides itself on the emphasis and importance of customization of our inventory within our stores. We’ve carefully considered the needs and lifestyles of Canadians and have curated a mix of high-quality and stylish lifestyle products, including cosmetics, home furnishings, electronic accessories, stationery, kitchenware and more. With new products launching every month, the store will be constantly stocked with new and changing products.
MINISO Canada will open between 30 and 50 stores in Canada throughout 2017/2018 with a focus on Vancouver, Toronto and Montreal, and the potential to operate as many as 500 Canadian stores in the coming years.