October 23, 2018 – In August and September, Miniso created the #MiniMentor program to raise money for The Salvation Army’s after school programs benefiting children and youth. With the help of our customers, a portion of our sales were donated to The Army. In total, we raised $7000!! This funding spread across all after school programs in Canada to create communities for children and their family. This announcement also came with a donation of 48 brand-new backpacks filled with school supplies from their stores. They will with our back-to-school efforts to ease the pain for families that cannot always afford the supplies their children need every September.
On September 29th, The Salvation Army in Vancouver attended our grand opening for our second Granville (841 Granville) location!
On October 23, 2018, our marketing team visited East York’s after school program. We met 30 kids and handed out a small gift to each one of them. We learned that the funding goes towards supplying curriculum, snacks and toys for the children. It was amazing to meet the heart warming staff who pour out their hearts for these kids. At The Army, they make each and every child their family. A community is built here.
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